hmmm, it’s hard to tell
When you’re in the widget business, a common problem is that your products are not always self-explanatory. Useful items, shown out of context, can be truly baffling. Take for example the part shown here. Who could be blamed for not having a clue about this thing?
oh, that makes perfect sense
When shown in context, it’s clear that this small sign holder is really handy. It snaps into the front channel of standard store shelves and supports small signs. It is easily repositioned, it allows for simple change-out of signs and it can be used over and over. In short, it’s a great product.
what about the ugly duckling?
Other products that we offer just aren’t photogenic. For example, the UPC data rail, shown here — unless this product is shown in use, it seems to be nothing more than a rectangular, unremarkable, hunk of plastic.
function trumps beauty
When shown snapping into a standard store shelf, the usefulness of this product starts to become clear.
useful — that’s the point!
Shown with an insert in place, it’s obvious that this rectangular, unremarkable, hunk of plastic is incredibly useful. In fact, our UPC data rail is ubiquitous in retail settings.
We’re always trying to better communicate our product’s features and uses on our website and in our printed materials. Still, if you find that we haven’t done our job, please call Popco. You’ll reach a Popco representative right away who will tell you everything you need to know about our products, both obvious and mysterious.
