popco blog

marketing ongondola shelves Gondola shelves, also known as Lozier shelves, are ubiquitous in retail settings. These metal shelves feature perforated holes on the shelf’s top deck into which shelf-bracket sign holders can mount. Among Popco’s selection for sign...

Fall is here and so too are holiday promotions. During this busy time, Popco’s sign hanging rails and hanging hardware become particularly important tools for grocers and retailers as they tout their seasonal offerings. .Our poster-hanging rails come in a variety of...

Popco's 24th catalog is hot off the press and mailing now to our customers. In the new catalog, we are introducing a number of new products, showcasing some products that are now on sale, and introducing an all-new product category – our custom extrusions. If you are...

It’s true, most of us like big things – big bank-account balances, big groups of friends, big servings of dessert, for example. But it’s also true that small is sometimes better. Suppose you are marketing a product at the point of purchase and your sign needs to be...

Think of your point-of-purchase marketing piece as the star of the show. Now consider that a star needs a supporting cast. This is where Popco’s sign bases come in. Our sign-bases are products that are meant to be unseen, or at least as unobtrusive as can be. On...

Let’s face it, we live in a shouty world. Retailers know this; they have no choice but to shout out their marketing messages. Who’s going to buy what they can’t find, or know nothing about? Popco’s suction cups with flag clips rise to this occasion and help you shout...