marketing on
gondola shelves
Gondola shelves, also known as Lozier shelves, are ubiquitous in retail settings. These metal shelves feature perforated holes on the shelf’s top deck into which shelf-bracket sign holders can mount. Among Popco’s selection for sign holders, is the sign-gripper shelf bracket which is designed specifically for gondola shelves.
for flag-position
aisle violators
When marketing on store shelves, retailers might place signs in a “mirror” position, meaning the sign hangs down, flush to the shelf’s front lip. Retailers might, instead, place signs at a right angle to the shelf lip. This is known as a “flag” position and signs displayed in this way are known as aisle violators.
sign-gripper
shelf bracket
For flag-position aisle violators, Popco offers the sign-gripper shelf bracket. This two-piece product snaps into the perforated holes on the top of gondola shelves and provides a sign-gripping channel. Small signs can then be easily inserted into the sign channel, and just as easily removed when product on the shelf changes or as promotions come and go.
options for front
channel shelving
Of course, not all store shelves are of the gondola style. Also very common are shelves that feature a front channel (typically 1-1/4 inches high). Popco has products that support signs in these channels, in both mirror and flag positions. One such product is our 3-way mirror/flag sign holder. Another option is our finned price-rail flag holder.
No matter the shelf style, or the sign position. You can count on Popco to have a practical part to help you with your next marketing challenge.
